Burts Chips runs ‘Do It Right’ prize promo
Tuesday August 18, 2015 at 10:09am
Savoury snack lovers can win cases of Burts Potato Chips, as the premium savoury snack brand launches ‘Do It Right’, a national campaign to drive awareness and purchase. Burts is investing heavily in the brand with the launch of the fully integrated campaign and competition that champions real men. Activity includes trade, POS, advertising, social media, events, sampling, PR, a website relaunch and a charity partnership. The campaign runs until October with a consumer-facing competition that celebrates real men. Members of the public will be asked to nominate the man in their life who does it right, whether ‘it’ is cooking the best fry up, scoring a try, catching a fish or growing an impressive moustache. One randomly selected nominee each week will get a month’s supply of Burts Chips, as will one nominator. For every nomination received Burts will contribute 50p to testicular cancer fundraising organisation ‘It’s in the Bag’ which provides hands-on support for men and their families and also raises awareness of the disease. The competition runs until October 31st 2015. Entry is via Facebook, Twitter, Instrgram or the Burts website, www.burtschips.com. To support the competition and encourage trade customers to participate in the campaign, throughout August and September Burts is challenging its on- and off-trade customers to create the most creative and eye-catching product display for a chance of winning a luxury two night break away in Devon for two. Burts will be providing support through consumer-facing literature, bespoke POS packs and advertising materials to help retailers drive interest in the brand and sales. Alongside the consumer competition, Burts Chips is launching its new website which will highlight the brand’s updated key messages of Do It Right. Simon Knight, Sales & Marketing Director at Burts Chips, says: “By significantly investing in our brand through our consumer competition and supporting our trade customers at all levels, we hope to strengthen awareness of the Burts offering, grow the brand through purchase and continue to drive the premium end of the snack market through taste and innovation.” One of the fasted growing snacks brands in the UK, currently experiencing double digit growth, 2014 saw Burts invest £2.7m in new technology to expand and improve its Devon factory which has doubled production capacity and facilitated a strong NPD pipeline.