Call of Duty Zombies mode enlists Mountain Dew and Doritos
Wednesday August 12, 2015 at 12:25pm
In the US, Mountain Dew and Doritos are again teaming up with Activision Publishing, Inc. for the latest installment in Call of Duty, Black Ops III, which hits shelves worldwide on November 6th. For the first time, the 'Fuel Up for Battle' rewards scheme – where US online gamers get added exclusive benefits – will offer purchasers of the soft drink and snacks products double experience points in the highly-anticipated Call of Duty: Black Ops III Zombies mode, 'Shadows of Evil.' The Zombies mode in Black Ops III features its own XP progression system for fans – a first for the Call of Duty franchise. Starting in early October, fans in the U.S. can collect codes from specially marked packages of DEW and Doritos products to redeem points and earn up to 30 minutes of exclusive Zombies Double XP per day as well as the chance to win other great prizes. Greg Lyons, vice president of marketing, Mountain Dew says: "Gaming is in our brand's DNA, and partnering with Doritos to bring one-of-a kind gaming promotions and exclusive opportunities to our fans is something we are very proud of." Both Mountain Dew and Doritos are owned by PepsiCo. It is unclear whether the Zombies promotion will be extended to other countries.