Corona Extra bring Sounds of the Beach to the UK
Friday August 7, 2015 at 4:16pm
AB InBev beer brand Corona is to run a campaign featuring ontrade partnerships and activations together with a series of festival experiences. Integrated agency BD Network has created the campaign to deliver which kicks off with the announcement of a series of partnerships with key on-trade outlets to create Corona Spiritual Homes, creating the perfect environment to enjoy Corona. The Spiritual Homes campaign delivers the ultimate sunset experience with specially designed on-trade bar interiors, specially commissioned soundtracks and Corona-based cocktails. To add further engagement, the Sunset Sessions – a series of DJ led events – will visit each outlet and bring the perfect sunset experience to consumers. The Corona SunSets Stage will feature at a number of UK festivals, including London’s LoveBox and Boardmasters in Cornwall with a smaller experience at the BoomTown Festival over the next few months. The Corona Sunset Stage at LoveBox at Victoria Park on July 17th - 18th saw huge crowds experiencing the Sound of the Beach with sets from Greg Wilson, Giles Peterson, Jazzy B and Horse Meat Disco. The daytime ended with a full light show to celebrate the sunset moment. Steph Okell, Marketing Manager, Corona & Cubanisto, says: “BD Network just understood what we wanted to achieve for Corona in creating a balance between an ownable concept and a truly engaging experience that would drive engagement and sales.” Established in 1990, BD Network is now the UK’s largest independent creative agency. Clients include: Arla Foods, Virgin Media, Capri-Sun, EJ Gallo, Whyte & Mackay, Peugeot, Coca-Cola, Swarovski, Nintendo, Nestea, AB-InBev, Vue, Cadbury, British Sugar and Unilever.