Green & Black’s Taste & Colour Tour moves to Dublin
Thursday August 27, 2015 at 9:21am
The Green & Black’s Taste & Colour Tour, which has been visiting locations in the UK since April, has moved across the Irish Sea for a five day activation in Dublin this week. The tour is part of Green & Black’s Organic biggest ever integrated marketing campaign, worth £2m and combining TV, print, PR and event sponsorship. The roadshow, which forms a major element of the campaign, was created by PR agency Edelman in partnership with brand experience agency Purity. The Green & Black’s branded classic Citroen H van will be appearing at the CHQ building in Dublin’s financial district, Blanchardstown Centre, Blackrock Centre, Pavilions Shopping Centre and Dundrum Town Centre. Locations have been carefully selected close to stores to encourage product purchase as well as driving brand awareness and product sampling. Purity’s Client Services Director, Mark Dunn, says: “The tour provides a fantastic opportunity to raise brand awareness amongst consumers in Ireland’s largest city as well as develop relationships with some of Dublin’s key retailers.” Following the activation in Dublin, the Green & Black’s Taste& Colour Tour will be back on the road again in England from September through to December. Green & Black's is owned by international food company Mondelez.