Jack Daniel’s offers ‘Jack Rocks the House’ party kits
Tuesday August 11, 2015 at 11:28am
Jack Daniel’s is running a consumer-facing promotion offering the chance to win ‘Jack Rocks the House’ party kits. There are three tiers of party kits to win, with the basic kit including lanyards, free-standing bar optic, ice bucket and t-shirts, the second tier kits including a beanbag as well and the top tier packs adding a Jack Daniel’s neon sign. There are 220 party packs to be won in total – 110 tier one, 105 tier two and 15 tier three. No alcohol is included in any of the party packs. The promotion closes September 20th 2015. Bespoke displays for Jack Daniel’s Old No.7 and Tennessee Honey are available for retailers to promote the competition. In store posters and consumer leaflets will encourage customers to enter the competition online. Crispin Stephens, head of commercial planning & activation at Bacardi Brown-Forman Brands, said: “As consumers continue to enjoy social gatherings at home, there is a real opportunity for Jack Daniel’s to capitalise on the American Whiskey trend in the off-trade.” The party pack promotion supports Jack Daniel’s ongoing ‘Jack Rocks’ music initiative, which has seen the American whiskey brand teaming up with UK music festivals including the Isle of Wight Festival, Kendal Calling and The Great Escape to host a series of stages and experiential areas. Closing its festival season is Jack Rocks Hackney Wonderland on October 10th where, as headline partner, Jack Daniel’s will have a presence in all four East London venues. Jack Daniel’s has been promoting all of the festivals on its social media channels as well as giving away tickets to each event.