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Kellogg’s runs ‘Win £5 every 5 minutes’ promo for cereal pots and snacks

Thursday August 6, 2015 at 9:58am
Kellogg’s is giving away up to £7,000 in cash in its biggest prize promotion for the independent channel in years, with £5 to be won every five minutes. Shoppers will be able to take advantage of the offer for the next 16 weeks by buying either on-the-go cereal pots with specially printed lids or branded cereal snacks at participating convenience and independent retailers. The promotion went live this week and ends on November 30th 2015. Consumers in the Republic of Ireland will have to answer an additional skill question to enter, to conform with local promotional law. To enter, shoppers visit www.Kelloggs.co.uk/pickmeups and type in the last four digits of their product barcode from the specially marked pots and wrappers. Entries are only allowed between 7.00am and 5.00pm. Only one entry is allowed per code per person per day, and codes can only be used once. Nick Dawson, Kellogg’s sales director for specialty channels, said: “The giveaway is the first ‘multi-brand’ on-pack promotion we have run across our core singles portfolio. To drive sales the strong visual impact of the POS units will get our Kellogg’s products noticed and excite shoppers to pick up the marked packets, leading to purchases. Dawson adds: "Everyone loves a freebie so the pull of getting cash for virtually nothing will encourage sales and I can’t think of any shopper who wouldn’t want to try their luck at winning one of the 14,400 cash prizes.” POS merchandise will be supplied to the convenience and multiple channels to capture the spirit of the promotion with tiered shopping units, dump bins, parasite units, counter top units and eye-catching posters.
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