Russian Standard vodka sampling at Edinburgh International Festival
Monday August 3, 2015 at 2:16pm
Russian Standard Vodka has signed up as an official partner to the Edinburgh International Festival for the first time in 2015 and will use the opportunity to sample at the festival’s central venue, The Hub, as part of an integrated programme also including title and event sponsorship and big screen advertising. Visitors to The Hub will be able to enjoy complimentary Russian Mules through a series of outdoor sampling events. Russian Standard Vodka will also become title sponsor of the Hub’s series of late night music events throughout August, the Russian Standard Vodka Hub Sessions, a new initiative for 2015 which sees the Festival continue to broaden its programming spectrum. It features an eclectic line-up of original artists, bringing together contemporary singers, composers, instru-mentalists, film makers and animators. Russian Standard Vodka will also be the exclusive sponsor of the highly-anticipated FFS (Franz Ferdinand & Sparks) concert at the Festival Theatre on Monday, August 24th. In addition to official partner status, Russian Standard Vodka has also confirmed an extensive advertising schedule in partnership with DNA Media, the owners of a purpose built, big-screen installation located out-side The Hub in the heart of the festival site. The advertising package will see Russian Standard Vodka’s award-winning Vodka As It Should Be 60” ad and 3 minute film, featuring film maker Jason Silva, showcased throughout the festival. Russian Standard Vodka is the world’s no. 1 Russian premium vodka. The Russian Standard Vodka portfo-lio dominates the premium segment in Russia with a 40% market share and sales of over 3.1 million cases in 2014. It is also sold in more than 80 export markets across Europe, the U.S. and Asia. Russian Standard Vodka is owned by Roust, the largest integrated spirits producer and distributor in Central and Eastern Europe and the second-largest vodka producer by volume in the world, with over 30 million cases sold annually in more than 80 markets.