VictoriaPlum.com giant fountain video and Rome holiday prize
Thursday August 13, 2015 at 5:25pm
Online bathroom retailer VictoriaPlum.com has launched The Fountain; an online film featuring a giant fountain constructed entirely from VictoriaPlum.com bathroom products. The video will be housed on the brand’s newly designed website and shared across its various social media channels, as well as YouTube pre-rolls. Conceived and directed by creative agency Alpha Century with special effects by The Machine Shop, the video uses Maurice Chevalier’s classic track ‘You were meant for me’, as its soundtrack. It opens with an aerial shot of a picturesque town square. Unsuspecting members of the public in Hitchin, North Hertfordshire, catch a glimpse of an animatronic carousel, made solely from VictoriaPlum.com’s bathroom products. The five metre tall structure features six bathtubs arranged like the petals of a flower that hold six toilets and four basins on top of one another. Once fully revealed, the construction begins to spin and come to life as water flows from the basin and bath taps to fill the vessels and water is sprayed from the shower heads as the structure spins. In an explosion of fun and creativity The Fountain creates a sense of celebration reflecting VictoriaPlum.com’s launch of its rebrand. The Fountain showcases the wide range of product available and re-enforces the brand’s support for stylish, design-led and imaginative bathroom concepts. To celebrate the launch of “The Fountain”, VictoriaPlum.com is giving away a three night city break for two to Rome, a city famous for its beautiful and historic fountains, courtesy of icelolly.com, plus £1,000 spending money. To win the city break to Rome, people must watch The fountain film, then guess how many Winchester Slipper Baths were used, entering via the link victoriaplum.com/tv/fountain Ben Padley, Chief Marketing Officer of VictoriaPlum.com, says: “This film Alpha Century has created for us not only encapsulates the spirit and creativity of the brand and showcases the quality of our extensive product range. It delights the public in a way that we hope will be memorable and strike a chord with our customers.” Founded in 1999, VictoriaPlum.com has grown to employ over 150 staff and has recently moved to a brand new headquarters in Hessle, East Yorkshire. VictoriaPlum.com is the UK’s No1 online bathroom retailer. With no expensive showrooms or sales people, they offer luxury bathrooms at internet prices. The brand’s mission is to enable its customers to afford their dream bathroom design, and have it delivered via its exemplary online and customer service experience. Alpha Century is a creative agency that brings advertising and production together. Founded by advertising executive Hugo Feiler and director Barnaby Girling in 2013, the company create advertising and content for brands serving today’s modern media landscape. Clients include Toshiba, Virgin Atlantic and Moo.com.