Walkers trade promotion offers retailers the chance to win ‘Bring It Back’ stock
Friday August 14, 2015 at 12:11pm
Walkers is celebrating the launch of the ‘Bring It Back’ range currently rolling out across the nation with a depot takeover and Twitter competition giving retailers the chance to win stock. The depot takeover will take place on Thursday August 20th at Bestway Batleys on Abbey Road. From 10.00am, the first 50 retailers that visit the Walkers team in depot will win a free case of ‘Bring It Back’ stock for their store. The Walkers team will also be on hand sampling the latest flavours, giving away POS materials and offering merchandising advice on how to maximise sales for these limited edition flavours. For retailers who are unavailable to attend the depot, Walkers is offering 10 chances to win a free case of ‘Bring It Back’ stock via a new Twitter competition. From Thursday August 20th until September 10th, retailers can enter by following and tagging the trade Pepsico twitter handle, @PepsiCo_UKTrade, and voting for the flavour that they would like to bring back to the Walkers portfolio. They have to use the hashtag: #WalkersBringItBack and include an image of the Bring It Back pack they would like to bring back. Matt Goddard, Field Sales Director at PepsiCo, comments: “We’re thrilled to be celebrating the launch of the ‘Bring It Back’ range with the introduction of two competitions giving retailers the chance to win stock. At Walkers we continue to demonstrate how we support and excite independent retailers with our latest campaigns. We know that our flavour campaigns are popular with shoppers, therefore this new campaign will drive excitement for the category, whilst also helping retailers to boost sales.” The Walkers ‘Bring It Back’ range is available in store now, giving consumers the chance to vote for their favourite flavour to come back and rejoin the Walkers range via www.walkers.co.uk and social media channels. Alongside Marmite, which has already returned to the portfolio, consumers can choose from: Barbeque, Lamb & Mint, Toasted Cheese, Beef & Onion, and Cheese & Chive. The winning variant will be brought back to the Walkers offering and all those consumers that vote will have the chance to win £100,000, as well as an array of exciting weekly prizes.