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Dr. Oetker free pizza on-pack promo

Sunday September 6, 2015 at 3:26pm
Frozen pizza brand Dr. Oetker Ristorante has launched a new promotion on 4.7m packs. To support the brand’s proposition that each pizza locks in the fresh pizzeria taste, Dr. Oetker Ristorante is inviting consumers to participate in a Fresh Pizzeria Taste Challenge. Everyone who takes part and who gives positive responses to three questions about their experience of their last Dr. Oetker pizza will receive a voucher for their next Dr. Oetker Ristorante pizza absolutely free. Anyone who takes part but reports a negative experience will be offered the choice of their next pizza free or their money back. Coupons and refunds are for a maximum value of £2.99. Consumers have the choice of downloading their coupons or getting them sent by mail if they do not have a home printer. The promotional period ends March 31st 2016. Currently in all major supermarkets, promotional packs carry unique codes that consumers enter via a new microsite, where they have to answer three simple multiple choice questions on their Ristorante taste experience to get the opportunity to redeem the offer. The promotion will be supported by a national TV advertising campaign consisting of 30” and 10” spots running throughout September. This will be accompanied by a door drop to 1.4 million households throughout the UK. All promotional activity will be supported with social media, digital marketing, PR and shopper marketing within the major supermarkets. Diane Spence, Senior Brand Manager at Dr. Oetker UK, says: “At Dr. Oetker, we’re so confident that our Ristorante pizza locks in the fresh pizzeria taste we wanted to build an entire promotional campaign around this. It’s a pretty bold statement but it really communicates the credibility and quality of the Dr. Oetker Ristorante pizza offering. Ristorante is already the UK’s leading thin and crispy brand of frozen pizzas, and we feel that this campaign will only strengthen our reputation, and reaffirm with new and existing customers how fresh our frozen pizza tastes.”
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