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Flying car at McDonald’s drive thru amazes families

Friday September 18, 2015 at 9:11am
McDonald's UK has created a video showing real families at a UK drive thru being amazed as a car apparently takes off and flies away, as part of its ‘good times’ brand campaign, which celebrates the role McDonald’s plays in customers’ lives. Created by marketing agency The Marketing Store, the video shows a number of real families in their cars driving through the drive thru. Once they place their order, they are told their meal has been paid for by a mystery customer driving a car ahead of them in the queue. As they try to work out who the mystery person is, the car starts to take off and fly. By performing the stunt in front of real families, The Marketing Store was able to capture people’s genuine amazement and delight – kids and grown ups alike – at seeing a real flying car. The film started airing on McDonald's UK's social channels from Saturday 12th September. Media buying is by OMD with Maverick handling both the primary and post-production. Sav Evangelou, Executive Creative Director at The Marketing Store, said: “We were passionate that in order to communicate ‘good times’, we had to observe families in real life and to literally suspend reality for an instant in order to capture contagious, unadulterated, visceral, happy reactions of kids with their families. We were delighted that they experienced good times – good times that we captured for others to enjoy too.”
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