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Heinz ‘After School Heroes’ campaign

Friday September 11, 2015 at 7:59pm
Heinz has teamed up with DC Comics to launch a Super Heroes themed promotion on its core ranges; Pasta, Beanz, Soup and Reduced Sugar and Salt Tomato Ketchup. For a limited period, Batman, Superman and Wonder Woman will feature on pack and in stores in their animated forms. This activity will be supported by a competition for consumers to win prizes including 1,000 goodie bags, 1,000 DC Comics DVDs and, the star prize, a family holiday to Los Angeles, including a tour of the Warner Bros. Studios lot and entry to Six Flags Magic Mountain theme park. In the retail space, Heinz has also teamed up with Tesco to run an exclusive After School Heroes ‘buy scan win’ competition, where shoppers can enter for the chance to win a family holiday. The campaign, which is running for 12 weeks over the back-to-school period, highlights the role Heinz products can play at making teatimes great for parents and kids. The activity will run across all consumer platforms including on pack, in-store promotions, TV advertising, digital and PR. Matthew Mill, brand manager at Heinz, says: “The After School Heroes campaign has given us an opportunity to cross promote our range in a fun and inspiring way and we can’t wait for its launch. The partnership with Warner Bros. Consumer Products has enabled us to use the iconic Super Heroes of DC Comics, such as Batman, Superman, and Wonder Woman, in a fun, light-hearted campaign that targets both kids and parents.”
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