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Hooch unveils ‘Find an H’ ultimate experience promotion

Monday September 21, 2015 at 4:24pm
Hooch, the Global Brands-owned RTD, is offering consumers the chance to win ‘daredevil’ experiences in a new on-pack promotion where brand spokesman, comedian Keith Lemon, challenges consumers to find the hidden ‘H’ underneath selected bottle caps. The winning caps reveals unique codes which consumers have to input at the competition microsite to see if they have won anything. More than 1,000 prizes are on offer, including Red Letter Day experience vouchers and money-off coupons for Hooch. The star prize is the choice on one of three different holidays: to cage dive with Great White sharks in South Africa, white water raft in Denver, or hang glide over the statue of Christ the Redeemer in Rio. The star prizes continue Hooch’s pledge to push the boundaries and delight drinkers with ‘full on refreshment’. Simon Green, marketing director at Global Brands, says: “Hooch is showing a +42% volume growth due to a demand for more ‘grown up’ choices and an increase of spend on occasions. This is just part of the investment into product development and innovative multimedia campaigns to support Hooch, which has helped to contribute to the phenomenal sales growth this year and the successful launch of the new Apple SKU.” Social and digital media activation, including videos featuring Keith Lemon, has been planned to support the campaign and drive engagement.
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