Hostelworld invites V Festival fans to ‘Meet the World’
Tuesday September 8, 2015 at 11:40am
Hostelworld, the global hostel booking site, took over the V Festival official meeting point last month, providing a pop-up hostel experience, complete with giant 10 metre long hammock and a chill-out zone, emulating the vibe and social experience that hostels are known for. The stand also provided a perfect line-of-sight to the MTV stage. Leading UK experiential agency Tribe Marketing created the hostel experience for Hostelworld’s stand at V Festival, with a tent featuring the best that the world’s hostels have to offer – trendy, comfortable furniture, live DJ music, free phone charging, complimentary Wi-Fi and the giant hammock. Visitors could also enter a competition to win flights, a hostel stay and tickets to one of six European festivals for themselves and a friend by posting a “hammock selfie” to Twitter or Instagram. Marek Mossakowski, Global Head of Brand for Hostelworld, says: “Our Meet the World campaign aims to change people’s perceptions of what hostels are all about. Hostels have changed significantly over the years – they are modern and stylish, whilst retaining the social core that makes hostels the social hubs that they are.” Mossakowski adds: “The pop-up hostel which Tribe put together for V Festival allowed us to showcase the best hostel facilities and reinforce the message that we can help travellers find the best value accommodation around the world, particularly the younger audience who are fans of the festival experience and travel around Europe and beyond, sampling what different countries have to offer.” Nadia Brown of Tribe Marketing observes: “Our giant hammock proved a real crowd pleaser – we’ve had hundreds of Tweets and Instagram posts which has helped leverage the activity brilliantly.” Tribe Marketing was responsible for the creative idea, stand build, logistics and staffing (through its stand-alone staffing agency, Brand Warriors) for the Hostelword pop-up tent. Hostelworld is the global leader in online hostel reservations, with over 30,000 properties in 180 countries. Headquartered in Dublin, Hostelworld has offices in London, Shanghai and Sydney. Tribe Marketing is an award-winning experiential, events and promotional staffing agency set up in 2001 and based in Whitechapel in East London. Its client list includes Coca-Cola GB, Nestle, TK Maxx, Canon, NBC Universal Parks & Resorts and South Africa Tourism.