IPM COGS Awards 2015 nominations announced
Tuesday September 1, 2015 at 10:12am
The Institute of Promotional Marketing (IPM) has released its COGS Award 2015 nominations list, for the best marketing services providers in the UK. The COGS Awards cover a wide range of sectors including risk management, print, fulfilment, prize provision, staffing and digital solutions, and any UK marketing services companies are eligible to enter. With an impressive entry list this year, Carey Trevill Managing Director of the IPM, comments: “We are delighted to see such a diverse spread entering the COGS. The quality of entries has really impressed our judging panels.” The IPM COGS, now in their sixth year, were created to celebrate the achievements of the marketing services companies which provide the ‘nuts and bolts’ elements behind great promotional marketing campaigns, rather than focusing on creativity or planning. In last year’s COGS Awards, the coveted Grand Prix went to mobile marketing specialists i-movo for their work on the Damme Cold Call campaign for Coors Light, featuring clever twists on the integrated campaign messaging to deliver outstanding results. The results of the mobile couponing activity were redemption rates of over 50% and 100% retailer compliance. Trevill adds: ‘This year, we have introduced new categories such as innovation as a result of seeing incredible solutions provided in response to brand campaign needs. In this area of our creative industries, we are revolutionising delivery and we want to acknowledge this publicly.” The IPM COGS winners will be revealed at the Awards Presentation lunch on Friday 25th September. Winners list will be published at 6.00pm Friday 25th September. CLICK HERE to see the full list of the companies shortlisted for The IPM COGS Awards 2015 on the IPM website. The Institute of Promotional Marketing acts as the voice of promotional marketing, working alongside other marketing bodies to ensure that our members’ interests are properly represented in Whitehall, Parliament and in Europe. The IPM has over 200 members, drawn from brand owners, marketing agencies and service partners, and its mission is to protect, promote and progress effective promotional marketing across all media channels. IPM representatives also serve on various industry committees, such as the Committee of Advertising Practice, the body which is responsible for writing the rules which underpin the UK’s self-regulatory system for marketing.