Mosaic and Aztec form alliance
Friday September 18, 2015 at 10:08am
Partnership marketing specialists Mosaic Marketing and Aztec Marketing have announced a formal working agreement which will see the two companies jointly bring to market a range of complementary services covering customer engagement and promotions. Run by Paul Preece (pictured on left), founder of Mosaic, and David Armstrong (pictured right), founder of Aztec, the new group will offer: Recruitment and licensing of 3rd party partners offering Free, 2-for-1 and Kids Go Free discounts; Themed and/or Event-led promotional, for example, major sporting events; Prize and Product sourcing, handling and fulfillment; Loyalty and rewards programmes, including content, platforms and management; Gift with Purchase and/or Acquisition Incentives (including Karcher, Black & Decker, Photo Gifts, Cosmetics and bespoke); Promotional Risk Management. The two agencies have successfully delivered promotions for brands including Coca-Cola, McDonald's, Direct Line, Sainsbury's, Tesco, Arriva and AXA PPP.