Pot Noodle launches Power Pot’ on-pack promo
Friday September 18, 2015 at 10:25am
Pot Noodle is offering shoppers the chance to win a portable phone charger in its new ‘Power Pot’ on-pack promotion on its top-selling 90g pack range. The concept behind Power Pot is to demonstrate how the product, as a convenient and great-tasting snack, can save a young and go-getting audience valuable time that can instead be spent on pursuing their goals. Using the tagline ‘Be 100% All Day’, promotional pots with winning codes on the reverse of the lid will mean consumers win a phone charging tool to enhance their hectic lifestyles, leaving them with more time to achieve their dreams. There are 153,000 chargers to be won. Consumers have to go to the Power Pot promotional website, powerpot.potnoodle.com, and enter the unique code from under the lid to see if they have won one. The promotion closes on February 29th 2016. Monique Rossi, Pot Noodle Marketing Manager at brand owner Unilever, says: “Consumers love Pot Noodle for its ease and great taste, and we want to reward our loyal fans by offering them the chance to win one of the thousands of Power Pot portable phone chargers up for grabs. Today’s younger generation lead busy lifestyles so we’re offering them a useful gadget that will help keep them on the move all day and give them more time to pursue their dreams.” The ‘Power Pot’ on pack promotional pots will feature limited edition packaging showcasing a lightning bolt Pot Noodle logo with a flare background, along with a clear promotional flash running along the top.