Sennheiser renews sponsorship of Westfield’s Music Cube
Monday September 28, 2015 at 11:33am
Sennheiser is to return as the headline sponsor of this year’s Westfield Music Cube, where musicians perform live in a custom-built soundproof glass cube, with fans listening in via Momentum Sennheiser headphones. Running from November 6th to 8th 2015 and headlined by Rebecca Ferguson, Music Cube will see Sennheiser, Westfield’s Preferred Audio Partner, supplying pro-audio equipment for the free concerts, allowing music fans to immerse themselves in the music. Along with the air-blast vibrating floor system, audiences will be treated to an exclusive and fully immersive experience. An earlier series of performances over the August Bank Holiday weekend saw Jess Glynne join Wretch 32, Luke Friend, Only The Young and a number of other artists signed to major and independent labels perform at Westfield Stratford City. Free tickets will be released on September 28th for the second round of live performances, due to take place at Westfield London in November. Music fans not able to make it down to the event will be able to stream the gigs online at www.westfieldmusiccube.com. Fiona Kyle, General Manager of Events & Entertainment for Westfield UK & US, says: “We are delighted to be working with Sennheiser as the primary partner for Music Cube, bringing live music to fans for a second year. Our collaboration with Sennheiser is an example of how we can create an effective marketing platform for partners whilst enhancing our customers’ experiences, in this case, bringing the best sound experience to lucky music fans.” Last year, Sennheiser signed a three year contract with Westfield, integrating the audio devices into Westfield London and Westfield Stratford City music platforms, including ‘Westfield Presents’, which showcases emerging and local talent across a variety of stages at both centres. As part of this, Westfield also announced the opening of Sennheiser Blue Lounge at selected Westfield stores around the country, which offers shoppers the opportunity to take time-out and discover new music from up and coming artists, supported by Westfield Presents. Gemma Robinson, Strategic Collaborations Manager – EMEA at Sennheiser, comments: “Music Cube was a real success last year, so we are very excited to be headline sponsors this year. At Sennheiser, we believe in giving consumers an authentic sound experience, so being part of an event where music and audio equipment is such an integral part makes complete sense.” Sennheiser is using the tie up to reach out to a highly diverse customer base through a range of touch points within Westfield centres, with the intention of building relationships with music aficionados.