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The IPM Celebrates UK Success at the IMC European Awards 2015

Thursday December 10, 2015 at 1:02pm

UK dominates with 26% of the total winners  

London, 10th December, 2015:  The Institute of Promotional Marketing (IPM) has celebrated UK success at the Integrated Marketing Communications (IMC) European Awards 2015, with UK agencies responsible for over a quarter (26%) of the total winners. The winners were announced at a drinks reception held last night at which six UK agencies were awarded gold (two), silver (10) and bronze (three) trophies.   

TRO took home The IMC Grand Prix for Lucozade Sport, Bringing the World Cup Home, in the Sponsorship/Joint Effort/Tie-in. TRO also won awards in the Brand Building (Nissan Innovation Station at London’s O2), Innovation Idea or Concept (Nissan Innovation Station at London’s O2) and Product Launch/Relaunch/Trial Campaigns (Lucozade Sport, Bringing the World Cup Home) categories.

Leith Links enjoyed quadruple success, receiving a gold award for Sponsorship/Joint Effort/Tie-in (How IRN-BRU Owned Glasgow 2014), silver awards across Event Marketing (How IRN-BRU Owned Glasgow 2014) and Innovation Idea or Concept, and a bronze award for Integrated Communication (How IRN-BRU Owned Glasgow 2014). Another notable winner was Arc, which took home a gold for Innovation Idea or Concept (McDonald’s FryFutbol) and double silver for Direct 1:1 Communication & Digital Communication (Old Spice Gentleman Hunt) and Sponsorship/Joint Effort/Tie-in (McDonald’s FryFutbol). A full list of all UK results can be found below.

Over 60 winners were named in this year’s awards, representing 27 agencies from 8 countries. All finalists in the IMC Awards are previous winners of national integrated marketing competitions. The only way that UK campaigns can qualify for entry to the IMC Awards is by first winning a trophy in the IPM Awards.

Dominic Lyle, Director General of EACA comments: “I am delighted to see yet another successful edition of the IMC European Awards. Congratulations to all the agencies and their clients for setting such a high standard for integrated marketing communications in Europe and special congratulations to TRO and Suntory Ltd for a well-deserved Grand Prix!”

Carey Trevill, managing director at the IPM, adds: “We’re thrilled and proud to see so many of our members recognised at the IMC European Awards. With 26% of the total wins, the UK has a lot to celebrate, and has certainly led the way in integrated communications in Europe. We look forward to building on this success further in the year ahead.”  

The IMC Awards are administered by the Integrated Marketing Communications Council (IMCC), part of the European Association of Communications Agencies. The IPM is a member of EACA and the IMC, and works closely with them both on supporting creativity and professional standards across Europe.

UK Results:

GRAND PRIX:  

Agency: TRO

Campaign: Lucozade Sport, Bringing the World Cup Home

Client: Suntory Ltd Category: Sponsorship/Joint Effort/Tie-in  

GOLD:  

Agency: Arc

Campaign: McDonald’s FryFutbol

Client: McDonald’s

Category: Innovation Idea or Concept  

Agency: Leith Links

Campaign: How IRN-BRU owned Glasgow 2014

Client: AG Barr

Category: Sponsorship/Joint Effort/Tie-in  

SILVER:  

Agency: whynot!

Campaign: Our Shout

Client: Heineken UK

Category: B2B   Agency: Arc & Leo Burnett Change

Campaign: NSPCC Flaw in the Law

Client: NSPCC

Category: Brand Building  

Agency: TRO

Campaign: Nissan Innovation Station at London’s O2 Client: Nissan Motor (GB) Limited

Category: Brand Building  

Agency: Arc & Leo Burnett Change

Campaign: NSPCC Flaw in the Law

Client: NSPCC

Category: Cause, Charity/Non-profit Marketing or Social  

Agency: 23red

Campaign: 10 Minute Shake Up

Client: Public Health England

Category: Cause, Charity/Non-profit Marketing or Social  

Agency: Arc

Campaign: Old Spice Gentleman Hunt

Client: Procter & Gamble

Category: Direct 1:1 Communication & Digital Communication  

Agency: Leith Links

Campaign: How IRN-BRU owned Glasgow 2014

Client: AG Barr

Category: Event Marketing  

Agency: Leith Links

Campaign: How IRN-BRU owned Glasgow 2014

Client: AG Barr

Category: Innovative Idea or Concept  

Agency: TRO

Campaign: Nissan Innovation Station at London’s O2

Client: Nissan Motor (GB) Limited

Category: Innovative Idea or Concept  

Agency: Arc

Campaign: McDonald’s FryFutbol

Client: McDonald’s Category: Sponsorship/Joint Event/Tie-in  

BRONZE:  

Agency: TLC Marketing UK

Campaign: The campaign for Added Value Everywhere

Client: TLC Marketing UK Category: B2B  

Agency: Leith Links Campaign: How IRN-BRU owned Glasgow 2014

Client: AG Barr

Category: Integrated Communication  

Agency: TRO

Campaign: Lucozade Sport – Bringing the World Cup

Client: Suntory Ltd

Category: Product Launch/Joint Effort/Tie-in 

» Categories: Awards