Today, in response to a Which 'Super Complaint', some grocery retailers are under investigation for 'misleading' and unlawful pricing and promotional practices.
The Competition & Markets Authority are investigating and plan to take action against some of the UK's largest grocery chains to address practices that are deemed unlawful. Retailers include Waitrose, Asda, Tesco and Sainsbury's.
Carey Trevill comments “The IPM supports additional scrutiny on retail offers which do not offer real, tangible benefits to consumers – any offers which mean consumers are spending more significantly undermine a promotional tactic which is not only tremendously valuable to shoppers, but many low-income families rely on during their weekly shop.
Many modern shoppers are very promotionally-savvy while browsing the aisles. However, presenting misleading discounts or bulk buys presented as savings while actually causing people to spend more over standard RRP is not only bad practice, it undermines the customer relationship with the brand and the retail store – a potentially lose/lose/lose situation.”
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