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Code Based Promotions

Friday April 1, 2016 at 9:18am
Code based promotions: how to address

Back in May 2015, we released a statement that the IPM wishes to put our Members on notice regarding the recent press releases concerning the Sport Five Patent (EP 0,929,874) relating to (UK) code based promotions. We had looked into this on behalf of our Members and taken appropriate external advice with a positive outcome. 

We are now aware of a number of 'letters before action' released to many of our members and we would like to extend and offer support to our Members and any other marketers wishing to find out more. Please note that the IPM are unable to advise on the patent itself however we are able to support our Members with further important information regarding the advice we have received as part of our investigations. 

Should you have any concerns or have received communication on this specific Patent please contact our Legal team immediately on 020 7291 7730 or via Carey Trevill Managing Director on careyt@theipm.org.uk or Hina Parmar, Legal Counsel hinap@theipm.org.uk. 

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