Brexit: View from the IPM
At the IPM, we
have been gathering views and opinions on the EU Referendum decision which was
announced this morning. As a key part of the self-regulatory process, the IPM
will be here to advise you on what this means for you and your businesses. We
do not foresee any immediate harm to the advertising regulatory systems as
advertising codes are based on a well-established system that we impose on
ourselves, continuing our public industry commitment to high standards.
Chairman of the IPM gives his reaction to the news today “With the decision to
exit the EU this morning, the promotional marketing community will be
assessing how this will impact us, our members, our businesses and our brands.
It is clear that once we have absorbed and rationalised the initial news,
we will start the process of looking at what happens next. With a potentially
long process ahead, the IPM is engaged with our close working partners in the
UK and Europe.
The UK boasts
some of the most creative, problem solving minds on the planet and when it
comes to promotional marketing, we have demonstrated for decades tenacity and
versatility to overcome barriers that present themselves.
provides the best growth opportunities and adaptability is key to the UK
creative industry to staying on top – it’s in our DNA.
Temple reminds us of the need for calm and measured approaches. "Now is the time
for sound, rational thought about our future and the IPM will be working with our
trade body partners to ensure a measured and cohesive approach is taken across
the industry. What is clear is that the immediate action on how we regulate
ourselves will be less dramatic as key changes will take time to work
themselves through, bearing in mind that we will need to trigger the process ourselves first”
The IPM issued
guidance on how the CAP Code may be affected by an exit and we will update this
guidance shortly. Please contact the IPM’s legal team should you require any
further information about the immediate impact on your campaigns.
If you have any
views or comments you would like to share, please let us know via email@example.com.