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GWR targets festivalgoers

Tuesday June 14, 2016 at 11:05pm
Great Western Railway (GWR) has partnered with NME to celebrate the start of this year’s festival season with the curation of Spotify playlists, guides and recommendations for festivalgoers.The campaign, called #TracksOnTheTrack and negotiated by MEC, features track recommendations from four of NME’s journalists: Dan Stubbs, Sam Moore, Luke Morgan Britton and David Renshaw.Top Lifestyle bloggers have also contributed their views on what are the top acts to see in the flesh this year. The playlists are available at www.gwr.com/tracksonthetrack#TracksOnTheTrack targets those people who use GWR’s services to attend festivals. GWR provides rail services to Glastonbury, Reading Festival, Wilderness as well as Lovebox and Wireless to those travelling from the West Country.It marks the first time that GWR has partnered with a music publication for the festival season, and the playlists will be available until the end of October.Dan Panes, GWR’s Head of External Communications, said ”We are incredibly privileged to have some of the World’s most renowned music festivals on our network, and what better way to travel to them than by train, listening to recommendations from the music industry’s leading voices.”The post GWR targets festivalgoers appeared first on Promomarketing.]]>
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