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Walkers, Heinz sandwich-inspired crisps

Tuesday August 9, 2016 at 6:16pm
Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand.Walkers has released six new limited edition sandwich-inspired crisp flavours, including ingredients from Heinz’s range of sauces.The new flavour variants include: Toasted Cheese and Worcester Sauce; Bacon and Ketchup; Cheese, Cucumber and Salad Cream; Roast Chicken and Mayonnaise; Ham and Mustard; and Sausage and Brown Sauce.The launch is being supported by the on-pack promotion, which invites consumers to enter for the chance to win £10,000 every week, as well as ‘sarnie’ themed prizes and free crisps.Promotional packs will be available in store from the second week in August, in 40g singles and key multi-pack formats. The packs contain a unique code that shoppers can enter online to find out if they are a winner.The “Go Barmy for a Sarnie” campaign is set to run for 11 weeks and will be supported by television advertising as well as PR, digital and social media activity.Thomas Barkholt, Marketing Director at PepsiCo, says: “The campaign is based on strong insights around the importance of sandwiches and snacks to British consumers. Crisps are a regular feature at lunchtime for many people, so we came up with a concept that would incorporate them both; giving Brits the chance to try the great taste of their favourite sandwiches in crisp format. “Heinz products are a great fit with popular sandwich flavours, so we are delighted to be working with Heinz on this promotion.”The post Walkers, Heinz sandwich-inspired crisps appeared first on Promomarketing.]]>
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