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Muller partners Bridget Jones’s Baby

Thursday September 1, 2016 at 7:27am
Müller Yogurt & Desserts, Britain’s leading yogurt & chilled desserts manufacturer, is celebrating its partnership with the long-awaited release of Bridget Jones’s Baby by launching an on-pack promotion offering consumers the chance to win “A Luxurious London Break” in Bridget’s hometown.The winner and a friend will have the opportunity to sample the best of London, staying in a 5* hotel and choosing from a range of exciting activities tailored to their preferences.The promotion was developed by promotional agency ATOM Marketing and will run from August 22nd until November 14th 2016 across the Müllerlight Goodies range which includes four variants: Lemon Meringue, Strawberry Shortcake, Smooth Toffee & Coconut.The promotional packs each contain a unique code on the inside of the outer wrapper with instructions on how to enter at mullerlight.comThe promotion is live in stores now and is being supported on TV and with shopper marketing plans.Bridget Jones’s Baby releases in cinemas from 16th September 2016.Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.The post Muller partners Bridget Jones’s Baby appeared first on Promomarketing.]]>
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