Hosted by Graham
Temple, Chairman of the IPM and Lord Black of Brentwood with guest speakers Guy
Parker ASA, Lord Saatchi and Oliver Dowden CBE MP.
Temple, Chairman of the IPM together with the IPM’s President Lord Black of
Brentwood hosted a dinner at The House of Lords, attended by
representatives of its membership and associated industry bodies including
CAP/BCAP, The ASA and The AA to discuss the emotive topic of whether political
advertising should be regulated and if so: how and by whom?
isn’t any accountability or regulatory body similar to the ASA to check and
approve political advertising in the same way that they check consumer
messages. The truth is, that until Brexit, many of us didn’t know political
advertising wasn’t regulated. There are no checks on claims and no sign-offs or
independent bodies to verify information.
The CPS are currently considering a complaint that
the Leave campaign misled voters during the EU referendum campaign with the
claim that the EU was costing £350m a week and repeated this claim despite
being ticked off by the UK Statistics
Authority. Under UK
electoral law “undue influence” is considered a corrupt practice. Ultimately it
will be for Parliament to decide.
The IPM held a dinner at The House of Lords
which was hosted by Graham Temple, IPM Chairman and Lord Black of
Brentwood, President of the IPM and to discuss the views on the regulation of
political advertising, or rather the lack of control and regulation
"implied fact" based statements made by political parties.
Insightful contributions to the debate were
provided by Guy Parker, ASA, Lord Saatchi and Oliver Dowden CBE MP, who
delivered their address to the assembled IPM members at the House of Lords on
the argument of whether this area of politics should be covered in the
self-regulatory process in the way that all other advertising is subjected to
such as ASA scrutiny.
With views expressed from all sides, including discussing
the world of politics being a very different one to the world of businesses whose
regulated on a day-to-day basis, many views were presented. Some argued that the
political opinion has the right to decimate the opposition by whatever means
possible but with the clear understanding that the world in Westminster is one
that should be respected. With views that supported the need for clarity on
facts, some opinion carried the motion of truth and honesty for a voting
population that was swayed heavily by media.
The debate heard contributions from many guests
and these were expertly stewarded by Lord Black. There was much discussion
about the complexities of democratic argument in the overall political debate
for the public but there was no doubting that there were equal strong arguments
that brands face the same competitive indifferences but need to deal with this
within a tight self-regulative system to protect the consumer from misleading
Closing the debate, Lord Black commented that
the important topic of regulation in political advertising had well and truly started.
from left to right: Oliver
Dowden CBE MP, Lord Black of Brentwood, Graham Temple Chairman IPM, Guy Parker
CEO, ASA, Lord Saatchi
credits: Bronac McNeill
For more information and comment, please contact us for further information.
Pictures from the event can be viewed here.