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Sony Ghostbusters partnerships for retail launch

Friday November 18, 2016 at 11:30am
Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD and Blu-ray on November 21st 2016.The partnership campaigns were put together and managed by Sony’s agency, Brand & Deliver.Participating Dunkin’ Donuts restaurants in the UK will be offering Ghostbusters themed donuts until the end of November, alongside a point-of-sale promotion and a competition on digital channels inviting customers to guess the flavour of the Ghostbusters Slimer Donut.Northern Rail is offering the chance to win a holiday to New York through on-station posters alongside website and social media promotion, with copies of the DVD for runners-up.South West Trains is running a prize promotion offering consumers the chance to win a Sony TV, home cinema kit and Ghostbusters DVD via a microsite which is being promoted on digital channels including the on-train and on-station Wi-Fi landing pages.In an experiential activation for Halloween, customers of cab comparison website minicabit were offered the chance to be picked up in the Ghostbusters Ecto-1 vehicle in place of their usual cab booking and taken to a famous Halloween-themed London attraction. The whole experience was captured and content shared on digital and social channels. A filmed 360° video from the car passenger seat as it travelled through London is being seeded on YouTube.John Biggin, Head of PR & Promotions at Sony Pictures Home Entertainment, says: “These partnerships are vast in scale, geographical reach and fun factor, giving us a powerful platform to promote the home entertainment release across multiple touchpoints.”Richard Barnes, Partnerships Director at entertainment marketing specialists Brand & Deliver, adds: “Ghostbusters is an iconic franchise with multi-generational appeal. These brands have tapped into the movie’s feel good factor with memorable partnerships that will ensure the DVD is on every Christmas wish list.”Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of clients from blue chips to start ups, including LG, Universal, IMG (Fashion Week), Ferrari, Sony Pictures, Three and HS2. The post Sony Ghostbusters partnerships for retail launch appeared first on Promomarketing.]]>
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