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Bodyform ‘Pink Ticket’ promo returns

Friday February 3, 2017 at 10:16am
Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a friend in the 2017 version of its instant-win Pink Ticket promotion.Part of Bodyform’s ‘Live Fearless’ campaign, which inspires women to be confident and push their boundaries, the Pink Ticket promotion sees 10 winning Pink Tickets seeded across seven Bodyform product types.Consumers who find a Pink Ticket instantly win a trip to one of 10 destinations. They get to choose which one they want to have, from a list that includes: a jungle trek in Thailand, a tour of India’s golden triangle, a foodie adventure in New York, surfing in Sydney, an Auckland adrenalin adventure, island hopping in Croatia, scuba adventure in Bali, exploring the epic wilds of Yellowstone national park, a search for the northern lights in Iceland, or a South Africa safari adventure.The holiday prizes include between five and eight nights’ accommodation for two people in 4* or better hotels, return economy flights from a London airport for two and a range of experiences, depending on the location selected. Consumers must be 16 or over to enter, and if a winner is aged under 18 they will need to be accompanies on a trip by someone aged 18 or over (21 or over for the US). Adults may take a child with them but must have parental permission to do so.In addition to the adventure holiday prizes, every promotional pack also includes a Golden Moments experience voucher worth £10. To claim the voucher, consumers just have to visit the promotional website, www.bodyformpinkticketadventures.co.uk, and enter the unique code. Vouchers can be redeemed against more than 2,000 experience choices in the UK. There are 3.5 million £10 vouchers on promotional packs.The Pink Ticket promotion started at the beginning of January and will run until July 31st 2017.Bodyform marketing manager Traci Baxter says: “Our 2016 Pink Ticket campaign proved to be a huge hit with consumers and we are really looking forward to replicating this success in 2017. Pink Ticket was not only successful in driving category value and volume but also in bringing the Bodyform ‘Live Fearless’ brand ethos to life. Being able to offer our shoppers the chance to try a new, fun and exciting experience is the perfect way to achieve this. And with Bodyform, women can continue to ‘Live Fearless’ any day of the month without letting their period hold them back.”   The post Bodyform ‘Pink Ticket’ promo returns appeared first on Promomarketing.]]>
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