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INFINITI Q60 surprises customers with roses on Valentine’s Day

Tuesday February 14, 2017 at 5:26pm
INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door.The gesture is part of a Valentine’s Day campaign for the flagship INFINITI Q60 Sports Coupé, created by TMW Unlimited.The campaign also features a film that will play out on screens in the Westfield Centre – where INFINITI have a pop-up store – and across INFINITI’S social channels.Created under the banner ‘Love is… in the detail’, the film uses macro shots to draw out parallels between the beautiful detailing in the Q60 and a handcrafted bouquet of roses. We then see the bouquet chauffeured in the INFINITI Q60 to the door of an unsuspecting customer.As well as 30 and 60-second versions of the ad, the campaign will also include outdoor ads. It launches on Valentine’s Day.Sandra Subacius, Digital Marketing Manager at INFINITI, says: “At INFINITI we are proud of the craftsmanship that goes into every detail of our cars, so it was a good fit to highlight the parallels with the preparation of the flower designs, and of course, the opportunity to delight our customers with a small token in Valentine’s Day. The video was a great way of sharing this across all our markets with a simple message and beautiful imagery.”The video can be viewed on INFINITI’s YouTube channel.   The post INFINITI Q60 surprises customers with roses on Valentine’s Day appeared first on Promomarketing.]]>
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