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Train passengers get own on-board pizzeria

Tuesday May 2, 2017 at 8:02pm
The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from London Paddington to Cheltenham Spa on Wednesday April 26 and created a Silver Service pizzeria experience for 32 lucky commuters.The 32 commuters were given ‘golden tickets’ to upgrade their standard train tickets as they boarded the train at London Paddington. Impeccably-dressed servers greeted the passengers as they transformed an entire First Great Western carriage with white linen tablecloths set with real crockery and glassware, serving a selection of fine wines.Then, as the train pulled into Didcot Parkway station at 16:16, 16 more waiters boarded the train, each carrying two individual pizzas under silver cloches. In just 60 seconds they boarded, served the 32 passengers and exited before the train doors closed for its onward journey.The Dr.Oetker team ensured 32 full sized Dr. Oetker Ristorante Mozzarella pizzas were simultaneously prepared just outside Didcot Parkway station in time for the train. Waiters then used a private-access route through the station to ensure the pizzas were plated and served in less than two minutes from being cooked.Lucy Hurrell-Morgan, Brand Manager at Dr. Oetker Ristorante, says: “Commuting to and from work is something that for most simply needs to be endured rather than enjoyed. It’s understandable that by the time you make it home – you won’t feel like making an evening feel special or exciting. We wanted to surprise commuters and give people some inspiration to make their midweek evenings a little more special with a simple change – by serving our signature thin and crispy pizzas with extra-special pizzeria-style service – in a place and a time you’d never expect. If your commute can be this exciting, there is no end to the possibilities.”Throughout April and May, the Dr. Oetker Ristorante brand is giving consumers the chance to win up to £10 off their next shop when you buy a promoitonal Ristorante pack and enter the unique code from it online at pizzaristorante.co.uk/midweek. In addition, all entrants will automatically receive a £1 off coupon towards their next pizza.The post Train passengers get own on-board pizzeria appeared first on Promomarketing.]]>
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