LSI Netherlands BV, owner of the Peperami brand, TLC Marketing and
Sense were crowned the big winners at The IPM Awards 2017, taking home the
trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand
Prix Award respectively.
This year’s winners which were announced at the IPM’s
black-tie Awards Gala on Wednesday 7th June at the London Hilton Park Lane,
showcased and celebrated the very best in creativity and effectiveness in the
promotional marketing industry.
The evening commenced with opening addresses from Lord Black
of Brentwood, President of the IPM, and John Sylvester, the IPM’s chairman and
Chairman of Sodexo Benefits & Reward Services UK, while the host for the
event was Strictly Come Dancing star, Claudia Winkleman.
LSI was named as Brand Owner of the Year, after collecting two
Gold and two Silver trophies for its campaign linking Peperami mascot, the
Animal, with the Angry Birds movie.
TLC took the Agency of the Year accolade, having picked up
four Gold awards and a Silver for a range of different campaigns.
The Grand Prix went to ‘real world’ agency Sense for its
#H2O activation, part of the ‘Discomfort Future’ campaign on behalf of The
Economist. This saw potential subscribers offered free coffee apparently made
from recycled water from a portable toilet, to highlight the issue of water
scarcity around the world. It won two Golds and was selected by the IPM awards
judges as the best of the best.
Other agencies celebrating multiple trophies at the IPM
Awards 2017 included The Circle Agency, ZEAL Creative, Toucan and Brand &
Deliver. Behaviour change experts 23red managed to pick up Gold, Silver and
Bronze in the Not for Profit, Charities and Public Sector category, the second
time the agency has achieved this impressive feat.
John Sylvester, Chairman of the IPM, said: “The IPM Awards
celebrate outstanding promotional marketing from the very best UK agencies and
underscore our commitment to supporting best practice, creativity,
effectiveness and innovation. Our Awards are open to everyone in the marketing industry
and this year it was great to see both some familiar faces and some newcomers
amongst the winners and the audience.”
This year, winners of Gold, Silver and Bronze IPM Awards all
qualify for entry into the IMC European Awards, and the IPM will be contacting
agencies shortly to explain how to take advantage of this.
observes: “The UK produces world-class promotional marketing campaigns, and we
want as many of our winners as possible to enter the IMCs so we can underline
our leadership in this vitally important sector of the marketing and
Sponsors for the IPM Awards 2017 included headline sponsor
Sodexo, Westfield Shoppingtowns, Sykes, Emirat, Whistl, Granby Marketing
Services, Promotional Handling, i-movo, POD Staffing and Pictures Experience. Game on the night was powered by Peazie.
For more information or comment, please contact: Carey Trevill, IPM Managing Director firstname.lastname@example.org or call 020 3848 0444