The European Association of Communications Agencies (EACA) represents agency interests on a daily basis in discussions with the industry (brands, media, ad tech). As the largest Member of the IMCC, the IPM regularly represents your views in Europe through this forum.
EACA also influence all relevant regulation at the EU level so that agencies’ right to conduct business freely and responsibly is ensured.
Challenges for the ad industry are immense, ranging from alcohol advertising to digital fraud issues, data protection regulation etc.That is why we decided to develop this publication which will onlylist the current key topics an agency needs to be aware of in orderto understand the ad landscape better. The goal is for you to be better prepared for changes by spotting them early.
This edition covers:
- YouTube and Brand Safety
- Behavioural On Line Advertising
- Tech Platforms and Responsibility
For the latest report, please click here
For more comment or information, please contact Carey Trevill on 020 3848 0444 or via email@example.com