Integrated marketing communications agency Text
100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prix
and also a Gold in the Innovation category for creating the world’s first pizza
box which is also a playable DJ turntable.
interactive print specialists Novalia, Text 100 created the innovative
promotional packaging and related campaign on behalf of client Pizza Hut. The
box features conductive ink which lets people mix and scratch tracks by
pressing on and stroking the cardboard. The DJ Pizza Box includes turntables,
cross-fader, pitch volumes, cue buttons and ‘rewind’ controls, and syncs via
Bluetooth to smartphones or laptops running DJ software.
One judge said
the entry was “a great innovative solution which added real value and
excitement to the consumer and delivered fantastic results.” Another just said:
“Wow, I wish I’d thought of that!”
The IPM COGS
Company of the Year 2017 award went to The Flash Pack, which provides a range
of innovative photographic and image-related services to brands, agencies,
events and venues. The judges said that The Flash Pack has “carved out a unique
proposition which delivers fantastic results for their clients” and which has
“revolutionised the photo opportunity and made a significant impact on the
winners at The IPM COGS Awards 2017, now in its eighth year, included:
Digital employee and customer engagement company 3radical,
which took a Gold and two Silvers;
- Prize sourcing and management firm The Black Tomato
Agency, which took Gold, Silver and Bronze in the same category (the
second time it has achieved this feat);
- Umbrella, which won Gold, Silver and Bronze awards
across different categories;
- and Adare International, Pro-Ad and MRM, which all
received Gold and Silver trophies.
The IPM COGS
Awards 2017 celebration lunch was held on Friday September 22nd, 2017
at the St Pancras Renaissance Hotel in London’s historic St Pancras Station. The
host for the event was award-winning stand-up comedian, writer and TV star, Tom
The COGS Awards
were launched by the IPM in 2010 to recognise the huge contribution made by
marketing services providers to the success of promotional campaigns.
The full list
of winners, covering 14 industry, channel and specialist categories, plus the two
Special Awards, can be found here.
For further comment or request photographs from the event, please contact the IPM on 020 3848 0444.