2 gold, 3 silver and 10 bronze trophies were awarded
to seven British agencies. The winning agencies were
selected after two rounds of judging in a European competition of the best
integrated marketing campaigns selected at national level across Europe.
Gold awards were given to TracyLocke for the campaign Dolce by Ferrero Rocher (Event Marketing)
and Toucan for the campaign Peperami Stunt
Animal in the Angry Birds Movie (Sponsorship/Joint Effort/Tie-in).
Three silver awards
were handed out. TracyLocke won for their campaign Dolce by Ferrero Rocher (Brand Building). ignis won for Jameson #BeOriginal360 (Branded Content) and RPM for Only One Captain Morgan
(Innovative Idea or Concept).
Ten bronze trophies were awarded. TLC Marketing won
two awards for their campaigns Relish
Rewards (B2B, Loyalty Marketing) and Giant
Chip Fork (B2B, Direct 1:1) each. Two were given to ignis with Jameson #BeOriginal360 (Digital
Communications, Innovative Idea or Concept). Haygarth also received two awards
for the Clarins Urban Oasis campaign
(Event Marketing, Innovative Idea or Concept). Each of the following agencies
received one bronze award: TracyLocke for Dolce
by Ferrero Rocher and Brand & Deliver Marketing with Join the Radeon Rebellion.
John Sylvester, IPM Chairman commented "The exceptional work awarded to U.K. agencies this year shows the breadth and creative scope of our talent here and at the IPM we will continue to support this important European award programme." The IPM are Members of EACA and a key representative of the IMC Council.
85 winners have been selected in this year’s IMC European Awards for Integrated
Marketing Communications, representing 32
agencies from 7 countries.
Czech Republic took the lead
with 21 trophies.
For a full list of British trophy winners click here.
The IMC Awards are only available for entry from the UK if you are an IPM Award winner from the current year. To find out more about the IPM's Award schemes and to attend the IPM Awards 2018 launch event in December, please contact the Awards team on 020 3848 0444.