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Bodyform runs Pink Ticket Campaign for third successive year

Wednesday January 31, 2018 at 8:46pm
Sanitary protection brand Bodyform has launched the 2018 version of its successful ‘Pink Ticket’ promotional marketing campaign, for the third year running. The promotion reinforces the brand’s ‘live fearless’ message.Following two previous successful outings which saw the brand achieve its highest ever monthly market share, this year’s challenge was to take the overarching theme of ‘Music Mania’ (which will be running across Europe) to deliver an exciting on-pack promotion to drive sales.Manchester-based marketing agency Blue Chip was commissioned by Bodyform to create a campaign combining music with travel. The latest Pink Ticket promotion offers consumers the chance to win one of 10 VIP European music festival experiences.Each winner will be able to choose from one of eight VIP music packages: Benicassim in Spain, Sziget Festival in Hungary, Hideout Festival in Croatia, Lowlands Festival in The Netherlands, Primavera Sound in Spain, Staffordshire Festival (formerly V Festival), Ibiza Rocks and Bestival in the UK.There are also £500,000 worth of music gig e-gift cards available to be won in denominations of £10, £100 and £250.Yasmin Mensli, Senior Account Manager at Blue Chip says: “We know our target audience prefers to travel a path less trodden and like to create unique, Instagram-worthy experiences. Offering a combination of travel and music with a VIP edge helps reinforce the brand’s ‘live fearless’ message as well as creating excitement and engagement with our consumers.”Blue Chip created the on-pack sticker design, along with supporting shopper media and a promotional microsite where buyers can enter their unique pack code for the chance to win.The promotion will feature on 3.85 million Bodyform packs in the UK, and runs until July 31st 2018. There will be media support from the end of January.The post Bodyform runs Pink Ticket Campaign for third successive year appeared first on Promomarketing.]]>
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