Marketers are reminded that the IPM Awards 2018 close on February 28th 2018.
Representing the best of the best in the marketing world, 2018 has seen the IPM add several refreshed and new categories to reflect shopper marketing disciplines and a wide range of experiential, partnership and innovative categories.
With a detailed Awards Handbook, brands and agencies are encouraged to start their entries as soon as possible on the IPM's new Awards platform. Each entry must be entered into an A or B industry category before they are entered into discipline categories.
With over 75% of entries submitted within hours of the deadline, Richard Pink, IPM Head of Awards urges teams to get the entries started as soon as possible and not leave submission to the last minute. Pink reminds agencies that starting the process early generally produces better results - rushed entries are shown to have less chance of winning.
Need some inspiration? The IPM recommends checking out last year's winners to see what ingredients created winners.
To be in for the best chance of winning, start your entries as soon as possible! Access more information here.
The IPM team is on hand to help and advise on the best categories to enter on 020 3848 0444 recommends speaking to speak to Has Kallam or Nick Sibley.