alliance between the Advertising Association (AA), marketing industry charity
NABS and networking group Women in Advertising and Communications, London
(WACL), has been launched to investigate issues of sexual harassment in the
advertising and marketing industry and come up withtimeto positive steps to stamp it
timeTo officially launched on March 12th 2018. Client body,
the Incorporated Society of British Advertisers (ISBA), and ad industry trade
body, the Institute of Practitioners in Advertising, have both already given it
their full support.
news release announcing the launch of timeTo can be found via this link
The IPM, which is a member of the AA, has also pledged its
support and is asking IPM members to contribute to an industry-wide survey being
carried out by marketing industry think-tank, Credos.
John Sylvester, Chairman of the IPM,
says: “The IPM is contacting all our members and asking them to respond to
Credos’ request for information, as have other industry bodies. It’s important
that we hear from as many people as possible, so we can develop best practice
to tackle the issue in a positive way.”
Stephen Woodford, CEO of the Advertising Association, comments:
“Our industry, like many others in the UK and around the world, is going
through a critical reset in terms of behaviour change. The Advertising
Association exists to promote the role, rights and responsibilities of
advertising and timeTo is about being clear about the behaviour standard
expected of all people who work in advertising. This must happen to ensure our
industry, which reflects and shapes the world around us, continues to be an
economic and social force for good in the years ahead.”
The Credos study, led by Karen Fraser MBE, Director of
Credos and Strategy Director of the Advertising Association, aims to establish
the current level of sexual harassment across the industry and to provide data
for future tracking of change. timeTo will also use information collected
through the survey to produce a best-practice Code of Behaviour for all
companies to implement as a minimum.
timeTo builds on the global #MeToo and #TimesUp movements,
but with a recognition that all parts of the advertising industry are affected
– all sexualities and genders as well as all agencies, marketers and media
owners – and that, by taking action together, the industry will be better placed
to make positive change to stamp out sexual harassment.
The Advertising Association promotes the role, rights and
responsibilities of advertising and its impact on individuals, the economy and
society and is a key stakeholder in the system of independent self-regulation
which governs the UK advertising and marketing industry.