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Ecover opens pop-up Rubbish Cafe to highlight plastic pollution

Tuesday April 17, 2018 at 2:57pm
Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting recyclable plastic as payment, and will serve a zero-waste menu from eco-chef Tom Hunt.It will be kitted out with a stylish upcycled décor inspired by eco-designer Max McMurdo and consumers will be invited to learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps everyone can make to reduce, reuse and recycle plastic.The Rubbish Café celebrates the arrival of Ecover’s new washing-up liquid range which comes in a new 100% recycled and 100% recyclable bottle. Free re-fills of washing-up liquid will be available – consumers simply have to bring along any old bottle.The menu created by Tom Hunt, eco-chef and author of The Natural Cook includes:The Revolution Bowl – Spelt and rye grains with red kale, cranberries, hazelnuts, beetroot soya-yoghurt, roasted rhubarb and a pickled hen’s egg;The Mother Nature Bowl – Wild turmeric rice, cauliflower and leaves, golden sultanas, coriander, chaat masala, coconut (vegan);The Rubbish Bowl – Puy lentil salad with sprouting broccoli, dried apple, wild garlic pesto, pink peppercorns, feta and seaweed;Banana bread – made from saved bananas.The vegetarian and vegan bowl food options will be served on a first come, first serve basis to ensure nothing goes to waste.Consumers will also be able to swap their plastic for a coffee provided by Over Under.Ecover says it is waging a war against plastic pollution. It believes that using plastic for a single-use is fundamentally wrong. In 2016 less than half of all plastic bottles were collected for recycling and only 7% of those were turned into new bottles. The resulting impact on waterways and marine life is horrifying with an estimated 12.7 million tonnes ending up in oceans each year.Ecover’s mission is to challenge the perception that ‘rubbish’ has no value, encouraging people to consider their own plastic use and how they can make small positive changes to reduce their impact on the environment.Ecover also leads by example – the Rubbish Café marks the launch of Ecover’s first 100% post-consumer recycled and 100% recyclable plastic washing-up liquid bottle, which has a 70% lower carbon footprint than a virgin plastic bottle.Tom Domen, Global Innovation Lead at Ecover says: “We’ve been fighting for a greener clean at Ecover for the past 40 years. We believe that single-use, throwaway plastic culture has had its day. So, we’ve given our plastic packaging a serious rethink. Our new washing-up liquid bottle is 100% recycled and 100% recyclable – with a commitment that all our bottles will go this way by 2020. The Rubbish Café is part of our Clean World Revolution… to show the public the incredible value of putting plastics back into the recycling system to help close the loop on plastic production, minimising the amount of new plastic that is created. So besides serving up fantastic sustainable food at The Rubbish Cafe, we’ll be revealing small steps we can all make to benefit our environment so more can pledge to #LiveClean”.Ecover is one of the largest producers of ecological cleaning products in Europe. Founded 39 years ago in Malle, Belgium, Ecover was among the first to put phosphate-free washing powder on the market which were only banned in 2013. With a rebellious spirit, experience and clever science, Ecover has developed vegan-friendly cleaning products with plant-based and mineral ingredients that help consumers clean their homes with great efficiency and minimal impact on our environment. These products are available in around 40 countries and Ecover’s contribution to the environment over time has been recognised by Time Magazine and the United Nations Environment Programme.The post Ecover opens pop-up Rubbish Cafe to highlight plastic pollution appeared first on Promomarketing.]]>
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