The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.
Richard Pink, Head of Awards at the IPM, says: “We’re delighted to reveal The IPM Awards 2018 entries which have been selected by our first stage judging panels as being worthy of consideration for a Bronze, Silver or Gold trophy, or for one of our three special Awards. Our awards programme showcase the latest and greatest campaigns and work being delivered within the promotional marketing industry. We’re looking for those exceptional promotional campaigns that have displayed effectiveness, creativity and innovation in their field. We want to recognise and reward the blood, sweat and tears that go into delivering the best that promotional marketing has to offer.”
The IPM Awards 2018 shortlist shows the breadth of mechanics, techniques and channels covered by promotional marketing, including classic promotions, shopper marketing, experiential marketing, partnership marketing, digital, and motivation and incentives.
The winners of the coveted IPM Awards – Bronze, Silver, Gold and the Specials, the Brand Owner of the Year, the Agency of the Year and the Grand Prix, for the best campaign of 2018 – will be revealed at The Awards Gala Dinner on 14th June 2018 at the London Hilton, Park Lane. Table Bookings are now open for what will be the biggest networking event for the promotional marketing industry in 2018.
The IPM Awards are the premier recognition platform for the UK promotional marketing industry and have been going for more than 40 years. The Headline Sponsor for the IPM Awards 2018 is Sodexo.