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Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks

Monday July 9, 2018 at 8:20pm
Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a Barefoot van travel the country, encourages people to be proud to be different and to revel in their uniqueness.Research by the award-winning wine brand has revealed that 84% of Brits believe that being comfortable with who you are and being accepted for your true-self ultimately makes you happier.Visitors to the Barefoot van will not only get the chance to try a range of the brand’s wines, but will also be invited to ‘bare their sole’ by proudly declaring their unusual hobbies, habits or passions on a Barefoot sticker – and the more unusual, the better!The #BareYourSole tour will visit a range of locations between 4 and 29 July, including Liverpool, Leamington Spa, Manchester, London, Oxford, Brighton, Coventry, Bristol, Cardiff, Cheltenham and Birmingham.The activity was created by global brand experience agency Sense, which is again running the campaign. Ciara Garratt, Account Manager at Sense, says: “Launched in 2016, Bare Your Sole champion’s Barefoot’s core values of diversity and inclusivity by encouraging people to share their hidden passions and celebrate each other’s quirks. Barefoot want to remove any pretentiousness surrounding wine and make it more fun and less serious. The concept has worked so well that we’re proud to be rolling it out for a third year in succession celebrating the fact that people feel happier when they are comfortable in their own skin and free to express themselves.”Sense is an award-winning marketing agency that specialises in helping brands do exciting things in the real world, to create authentic communications across the marketing spectrum. It manages campaigns from strategy to evaluation.Barefoot Wine & Bubbly started up in California in the 1960s. Its founders believed that wine should be more fun and less serious; and created a wine that could be enjoyed by everyone from first-time wine drinkers to hard-core aficionados. Barefoot Wine is the most awarded and #1 wine brand in the US and was introduced to the UK in 2009. Staying true to its grassroots beginnings, Barefoot Wine & Bubbly gives back to local non-profit groups through charitable wine donations. In addition to several years of cleaning British beaches with Surfers Against Sewage, Barefoot Wine & Bubbly has also supported the LGBT community for over 25 years.The post Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks appeared first on Promomarketing.]]>
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