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IPM launches the IPM Awards 2019

Thursday November 29, 2018 at 3:49pm
The IPM has today announced the official launch of their annual awards for 2019.The IPM Awards 2019 aims to celebrate and reward more brilliantly effective, insightful and creative work in the promotional marketing and brand activation industry than ever before. Eligible campaigns are those which:Aimed to drive specific, demonstrable human behaviour i.e. get someone to do something – buy, try, share, play, collect, visit, download, create, recommend, trade, donate…Used an experience, incentive or interaction used to influence that desired behaviourHad measurable results that were (or can be) used to establish its effectivenessThe call for entries will open on 7th January next year and will close on the 15th March. The carefully selected winning entries will be announced at the Awards Gala dinner on 4th July.There are 31 categories to enter, covering a comprehensive range of industry sectors, techniques, objectives and skills, including some brand new categories. This year, again, sees the inclusion of three special awards: Agency of the year, Brand of the year and the coveted Grand Prix.Paul Cope, IPM Managing Director, said: “Everyone at the IPM is very excited to announce the launch of our re-booted Awards for 2019! Now, more than ever, recognising and rewarding brilliantly effective, insightful and creative campaigns is vital to the success of our industry and everyone involved in it. ‘Great work that really works’ is what the IPM stands for and we intend to use our Awards to make a real fuss of anyone who lives this ambition!”For additional information, including a full list of categories and criteria, how to apply to be a judge and sponsorship opportunities click here.The post IPM launches the IPM Awards 2019 appeared first on IPM Bitesize.]]>
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