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Reese’s personalises products at Selfridges for Christmas

Friday November 30, 2018 at 11:05am
American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges.Field Day have created special branded counters which have been installed at Selfridges branches, offering personalised Reese’s products while customers wait.Utilising the biggest marketing trend of 2018, Reese’s have utilised personalisation to improve customer experience and build brand love.Customers are able to purchase jars of Reese’s peanut better spread and its Perfect Mix selection box and can add names of up to 12 letters for instant printing.This personalisation is taking place at Reese’s counters at Selfridges stores in London, Birmingham, and Manchester Trafford Centre, as well as online, while stocks last.The post Reese’s personalises products at Selfridges for Christmas appeared first on IPM Bitesize.]]>
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