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Gardena appoints TracyLocke London as lead global shopper marketing agency

Monday December 3, 2018 at 3:45pm
Following a competitive pitch, Gardena has appointed TracyLocke London as their lead global shopper marketing agency.TracyLocke will help build Gardena’s strategic shopper marketing capability and develop campaigns across their industry-leading key gardening categories. Strategic and creative BTL communications will cross multiple touch-points, including in-store, online platforms, channel marketing and experiential activations.Gardena, part of the Husqvarna Group, is the leading brand for high-quality garden tools in Europe, and caters to everyday and passionate gardeners across key markets in Europe, including Germany, France and the UK.Maria Stassi, Director of Global Shopper Marketing at Gardena, commented: “We were incredibly impressed by TracyLocke’s ability to gain deep-rooted consumer and shopped insights, their category understanding and their creativity. We are excited to partner with TracyLocke to take on our BTL marketing campaigns.”Tim Uden, Creative Director at TracyLocke, said: “We’re very much looking forward to developing both strategic and creative campaigns with Gardena. As leaders in the European market, their product portfolio offers seemingly endless opportunities.”The post Gardena appoints TracyLocke London as lead global shopper marketing agency appeared first on IPM Bitesize.]]>
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