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IPM to host sessions at the Event Production Show 2019

Thursday February 14, 2019 at 10:21am
The IPM will be an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space located at the heart of the event.On the 26th February, the IPM Experiential Community will be hosting two sessions at the Brand Experience Theatre, that can be attended by anyone who registers for a free event pass. The first session will take place from 11:30am – 12:20pm and will focus on ‘Measuring the effectiveness of Experiential Marketing.’ The IPM Experiential Community will present the recently launched experiential marketing measurement and effectiveness tool, presenting the latest data and insights. The tool reflects the IPM’s belief that experiential marketing can and should be measured and bench-marked. For the past 2½ years, the Experiential Community has been addressing this challenge and in this session will be providing an update on its exciting progress.Presenting this session will be:Steve Messenger, Managing Director, RedRoute International LtdClaire Grecian, Found and Managing Director, Circle AgencyFiona Sutherland, Client Services Director, i2i MarketingCarlo Montemarano, Associate Director, HaygarthPaul Cope, Managing Director, The IPMThe second session, taking place from 2pm – 2.50pm will centre on how to maximise experiential staffing of the future. This session will look at the trend towards commoditisation of experiential staffing and will explains why we shouldn’t forget the vital role that people will increasingly play in successful brand experiences. The Experiential Community will identify what staffing of the future will need to look like to ensure the continued success of experiential marketing, and how agencies and brands can ensure that we don’t forget the human.Presenting this session will be:Andrew Orr, Client Services Director, TROHelen Hanson, Founder and Creative Director, Hel’s AngelsNeil Survilla, Business Director, KreateJoe Sheppard, Managing Director, POD StaffingPaul Cope, Managing Director, The IPMTaking place at 12.30pm on the Main Stage, two IPM Members will be involved in a talk on the experience economy. Claire Grecian from The Circle Agency and Caspar Mason from Jack Morton Worldwide, alongside other experiential agency leaders, will talk about consumers’ raised expectations of experiential at events.To register your interest for any of the above events, click here.The post IPM to host sessions at the Event Production Show 2019 appeared first on IPM Bitesize.]]>
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