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Facing the Extremes with Kiehls

Tuesday March 26, 2019 at 4:54pm
Creative agency Haygarth and Kiehl’s – the luxury beauty retailer – Face the extremes campaign went live in London last weekend.Since Kiehl’s best-selling Ultra Facial Cream is ‘great at handling the extreme conditions our skin can’t‘, Haygarth used this nugget as inspiration to create an innovative retail experience at its Covent Garden store. Intrigued passers-by were encouraged to engage with Mr. Bones and ‘Face the extremes and win’ by handing out innovative hot and cold reveals – activated by thermal in-store displays – to reveal their prize. But that wasn’t the only thing catching shoppers’ attention. Brand ambassadors were on site, offering expert skin consultations in store, and a temperature-themed digital window display that brought to life freezing ice and scorching dryness conditions to create a stunning disruptive installation. The activation was supported on Instagram, where bespoke content hosted on Kiehl’s account encouraged their wider community to get involved.The post Facing the Extremes with Kiehls appeared first on IPM Bitesize.]]>
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