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Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Friday October 6, 2017
Graham Temple, past Chairman of the IPM provides his point of view on why we have to trust what we're told in any type of campaign message - be it brand or politics.Whenever you come across an advert in the newspaper or the bus on the way to work for a new breakfast cereal, mobile phone or even a bed bought on finance, you can usually be assured that what you are reading in that advert is the truth.In fact, anything termed as “general adver.... Read More..
New rules banning ads for high fat, salt and sugar products in all children’s media come into effect
Thursday June 29, 2017
Tough new rules banning ads for food and drinks high in fat, salt or sugar (HFSS) in children’s non-broadcast media come into effect on Saturday 1 July. The rules apply to media targeted at under-16s and will mean a major reduction in the number of ads children see for HFSS products.Following a full public consultation last year by the Committee of Advertising Practice (CAP), and reflecting restrictions already in place on TV, the new rules.... Read More..
Thursday May 4, 2017
Noticeregarding “Sport Five” Patent: EP 0,929,874 (GB) Expired January 2017We are puttingthe IPM Membership on notice regarding attempted retrospective claims againstthe above noted Patent, often referred to as the ‘Sport Five’ or the ‘874’Patent.We would like our Members to note that the GB Patent has now expired. We are awarethat correspondence has been issued recently to several brands relating to thisP.... Read More..
Wednesday April 19, 2017
With a report that indicates growth in both promotions (+1.2%) and increases in direct spending, predictions for 2017/2018 look positive for the industry.Key points: Run of marketing budget growth extended to four-and-a-half years Internet and main media advertising record strongest increases in budgets Company financial prospects strengthen... ...underpinning positive projections for growth in 2017/18 UK economic resilience leads B.... Read More..
General Election: June 2017
Tuesday April 18, 2017
With today's announcement still sinking in that the UK now faces a General Election on 8th June, the IPM considers the views from today.Uncertainty has been ruling conversations over the past few hours with speculation on what position this Election may create for the UK. Over the past few months, the IPM has been working with its Members to understand the impact of changes since Brexit; about the passion and commitment to drive our skills, talen.... Read More..
Compliant Promotions
Wednesday April 5, 2017
Compliant promotions are the watch word for the IPM. As part of the CAP Committee, we uphold the self-regulatory framework that looks after broadcast and non-broadcast communications.It is essential that brands and agencies think 'consumer first' and use clear, concise language to explain what entering will mean, what prizes are available and how many are to be won. Here, we recap on just some of the significant conditions that complian.... Read More..
Government UK Digital Strategy
Thursday March 2, 2017
The Government's Digital Strategy Whitepaper was issued on March 1st, detailing the actions planned. The Digital Strategy applies the framework of the Industrial Strategy to the digital economy with the aim of creating a world-leading digital economy. It is a seven-pillar strategy focusing on key areas such as connectivity, skills and the data economy. Government commits to implementing the General Data Protection Regulation by May 2018. A new.... Read More..
Industry best practice principles on data and privacy for advertising and marketing communications
Friday February 17, 2017
At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter. If you have any question about how the EU General Data Protection Regulation (GDPR) will affect your data collection practices contact us at le.... Read More..
IPM Cracks Down on Coupon Fraud
Friday January 13, 2017
The IPM’s Coupon Council, formed over 20 years ago, andremains central informing to the industry on best practices for coupon and voucherdistribution and redemption.  With alandmark case in December 2016, the UK saw its first successful prosecution forsignificant coupon fraud concerning ‘print at home’ style coupons.  The party was found guilty under the FraudAct, Section 1, Section 7(1) along with charges of acquiring.... Read More..
Wednesday December 7, 2016
A positive change: New rules ban the advertising of high fat, salt andsugar food and soft drink products in children’s mediaTheIPM has a privileged position in the self-regulation of our industry with aseat on the CAP Committee. Our Legal Advisory Service for our Members helps youlook at every aspect of your campaigns and promotions from a position ofintricate knowledge of the CAP Code and UK Law.Aspart of our role at CAP, we involved many .... Read More..
IPM Dinner at the House of Lords – ‘Should Political Advertising be Regulated?’ 17th November 2016
Friday November 18, 2016
Hosted by GrahamTemple, Chairman of the IPM and Lord Black of Brentwood with guest speakers GuyParker ASA, Lord Saatchi and Oliver Dowden CBE MP.Background GrahamTemple, Chairman of the IPM together with the IPM’s President Lord Black ofBrentwood hosted a dinner at The House of Lords, attended byrepresentatives of its membership and associated industry bodies includingCAP/BCAP, The ASA and The AA to discuss the emotive topic of whether.... Read More..
IPM Legal Advisory Service - Important Announcement
Thursday September 8, 2016
It is with mixed emotions that I announce that HinaParmar, Head of our Legal Advisory Service will shortly be leaving theIPM. Hina joined the IPM almost 3 years ago from thelegal department of Selfridges and made an immediate impact, working closelywith CAP, The Advertising Association, IPM lawyers Lewis Silkin and of coursemany of our Members for whom compliance with the self-regulatory code is sovital. During Hina’s ti.... Read More..
Obesity Strategy Update
Thursday August 18, 2016
The publication of the Government’s long awaited Childhood Obesity Strategy today has been met with mixed views from campaigners, health experts and the public. The strategy has been criticised for being ‘light touch’ and not going far enough in tackling the childhood obesity crisis. The measures highlighted in the strategy including  a soft drinks levy  an introduction of a sugar reduction programme to remove sugar fr.... Read More..
What are the implications of UK exit from the EU?
Wednesday May 18, 2016
The IPM has been in many conversations regarding the implications of an EU exit. As Members of CAP, the IPM is looking to advise its members of the Code implications should an exit happen.In the rounds of discussions about 'Brexit' or 'Bremain', it's important to understand what, if anything, might change for marketers. Below, we set out some key 'need to knows' and you can come and talk to us at any time about the potential implications for you,.... Read More..
CAP Code: Public Consultation Launched
Thursday May 12, 2016
CAP have today published a public consultation to make key changes to the CAP Code following investigation into childhood obesity and societal issues. The IPM, as part of the CAP Committee, has been working closely on these proposals with CAP.Here, we explain more about what is happening and why these changes are important to our Members.  Available evidence shows that advertising has a modest effect on children’s food preferences.... Read More..