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Self Regulation

IPM upholds right to self-regulate   

Following this morning’s Select Committee statement regarding urgent action to be taken to reduce national obesity rates, the IPM has been working closely with other industry bodies about the role of advertising self-regulation to help bring about changes.


Below are a list of recent news articles courtesy of PromoMarketing.info. Click a news story for more details.

Thursday March 22, 2018
On Wednesday 21st March, TheDrum held a heated debate as part of Advertising Week Europe, on the question:should UK political ads be better regulated? The panel explored arguments bothfor and against the notion of improved regulation.The IPM held a debate on the samequestion in 2016 in The House of Lords following the UK’s referendum on exitingthe EU, featured speakers Lord Black, Lord Saatchi and other notables from theindustry. IPM Board .... Read More..
Wednesday March 21, 2018
In the UK, political Advertising is governed by no one - The Drum's opening words for a debate  taking place today for a subject that was kicked off again after the Brexit vote and the recent Election. The IPM held a dinner at the House of Lords in 2017 to debate this very topic and IPM's Board Director and previous Chair, Graham Temple has pursued this subject area, engaging industry influencers to keep exploring the debate. .... Read More..
ASA announcement on research into consumer understanding of reference pricing in advertising
Wednesday March 14, 2018
The ASA recently completed research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s).  This showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that reference prices are regulated and can therefore be trusted.  The research also supported the ASA&rsqu.... Read More..
Thursday November 9, 2017
The sharp decline in business confidence in the European advertising and marketing sector during the first half of 2017 appears to have halted as business confidence grew slightly in the third quarter of the year, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA).In their latest report, EACA shows that business confidence in the ad industry increased from +2 i.... Read More..
IPM Measurement Framework Launched
Wednesday October 11, 2017
IPM MEASUREMENT FRAMEWORK The IPM are excited to announce the next stage in theirquest to drive an industry-agreed effectiveness model.  Over the past year they have been focused ona work-stream to measure experiential as currently there is no standard,industry-agreed approach to experiential evaluation and therefore noconsistent and credible yardstick for comparisons. The research modelis in a 12-month test & learn phase and t.... Read More..
Friday October 6, 2017
Graham Temple, past Chairman of the IPM provides his point of view on why we have to trust what we're told in any type of campaign message - be it brand or politics.Whenever you come across an advert in the newspaper or the bus on the way to work for a new breakfast cereal, mobile phone or even a bed bought on finance, you can usually be assured that what you are reading in that advert is the truth.In fact, anything termed as “general adver.... Read More..
EACA July Update
Monday July 24, 2017
The European Association of Communications Agencies (EACA) represents agency interests on a daily basis in discussions with the industry (brands, media, ad tech). As the largest Member of the IMCC, the IPM regularly represents your views in Europe through this forum.EACA also influence all relevant regulation at the EU level so that agencies’ right to conduct business freely and responsibly is ensured.Challenges for the ad industry are imme.... Read More..
New rules banning ads for high fat, salt and sugar products in all children’s media come into effect
Thursday June 29, 2017
Tough new rules banning ads for food and drinks high in fat, salt or sugar (HFSS) in children’s non-broadcast media come into effect on Saturday 1 July. The rules apply to media targeted at under-16s and will mean a major reduction in the number of ads children see for HFSS products.Following a full public consultation last year by the Committee of Advertising Practice (CAP), and reflecting restrictions already in place on TV, the new rules.... Read More..
Wednesday April 19, 2017
With a report that indicates growth in both promotions (+1.2%) and increases in direct spending, predictions for 2017/2018 look positive for the industry.Key points: Run of marketing budget growth extended to four-and-a-half years Internet and main media advertising record strongest increases in budgets Company financial prospects strengthen... ...underpinning positive projections for growth in 2017/18 UK economic resilience leads B.... Read More..
General Election: June 2017
Tuesday April 18, 2017
With today's announcement still sinking in that the UK now faces a General Election on 8th June, the IPM considers the views from today.Uncertainty has been ruling conversations over the past few hours with speculation on what position this Election may create for the UK. Over the past few months, the IPM has been working with its Members to understand the impact of changes since Brexit; about the passion and commitment to drive our skills, talen.... Read More..
Compliant Promotions
Wednesday April 5, 2017
Compliant promotions are the watch word for the IPM. As part of the CAP Committee, we uphold the self-regulatory framework that looks after broadcast and non-broadcast communications.It is essential that brands and agencies think 'consumer first' and use clear, concise language to explain what entering will mean, what prizes are available and how many are to be won. Here, we recap on just some of the significant conditions that complian.... Read More..
Government UK Digital Strategy
Thursday March 2, 2017
The Government's Digital Strategy Whitepaper was issued on March 1st, detailing the actions planned. The Digital Strategy applies the framework of the Industrial Strategy to the digital economy with the aim of creating a world-leading digital economy. It is a seven-pillar strategy focusing on key areas such as connectivity, skills and the data economy. Government commits to implementing the General Data Protection Regulation by May 2018. A new.... Read More..
Saturday February 18, 2017
Following news that an investigation revealed that Tesco had overcharged customers for promotions, it has been reported to the IPM that no further formal action is likely to be taken and that Tesco are addressing the situation with apologies issued to their customers. With expectations for all promoted materials and price promotions to be accurate and up to date in stores, the IPM urges all retailers to ensure compliance is of the highe.... Read More..
IPM Cracks Down on Coupon Fraud
Friday January 13, 2017
The IPM’s Coupon Council, formed over 20 years ago, andremains central informing to the industry on best practices for coupon and voucherdistribution and redemption.  With alandmark case in December 2016, the UK saw its first successful prosecution forsignificant coupon fraud concerning ‘print at home’ style coupons.  The party was found guilty under the FraudAct, Section 1, Section 7(1) along with charges of acquiring.... Read More..
IPM Announces New Chairman and Board Directors for 2017
Sunday January 1, 2017
Followinga successful two-year tenure as Chairman of the IPM, Graham Temple hasannounced his successor for 2017. JohnSylvester, currently Vice Chairman of the IPM and Chairman of Sodexo Benefits& Reward Services UK, takes up the role of IPM Chairman from January 1st2017.John Sylvester comments “I am delighted to follow Graham into this role andwould like to thank him for the remarkable commitment and energy that he has sogenerously give.... Read More..