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Panel

IPM Member Event: November 28th 2017 

Read more about our Panel below and don't forget to register for the IPM Member event.

More speakers to be added before the event. Check back for updates.

 

 

Mehran Zadeh 

Mehran is Director of Nuroscience with Talk to Mums as well as being an accomplished performance coach. His passion is about helping brands talk to consumers in the right way.  Focusing on this, Mehran will be helping the panel explore the questions alongside the IPM's Carey Trevill. 

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Dr Charles Graham  

We are delighted to have Dr Charles Graham joining this panel. Charles has an incredible marketing and academic pedigree, Dr Charles Graham is a Senior Lecturer in marketing in the School of Business at London South Bank University. His research interests are in long-term behavioural brand loyalty, competitive market structure modelling, and effective brand portfolio management.

Charles is a proponent of the principles of Marketing Science, and teaches the laws of marketing to students at all levels. After graduating from Cambridge, Charles spent nearly fifteen years in industry before becoming an academic. During that time he gained national and international experience in brand management, new product development and franchising, working with start-up and multinational businesses. He became an associate of the Ehrenberg Centre for Research in Marketing in 2007, and completed his PhD in 2013. He has an MA in Strategic Marketing Management  from Kingston University and is an Adjunct Research Fellow at the Ehrenberg-Bass Institute, University of South Australia.

Paul Griffiths

Paul is an expert and growth and measurement. With a background at Kantar TNS as head of International Research, Paul's mission is to identify where businesses and brands can grow looking at the impact of customer satisfaction, engagement and profit. Paul is joining our panel to provide a new view point how growth is possible  through the correct strategies. 

 

Courtney Cesari 

Heading up Europe is a tough job and Courtney brings her global experience to the fore to join the panel for this session. She's looking forward to hearing the debate points and how Dr Graham will present his views. 

 

Rob Sellers

Responsible for Grey Shopper (London), Rob's team produces some incredible work from the worlds biggest brands. Rob is a long standing IPM Member, Awards judge, speaker and heads up the IPM's Shopper Council who examine the future of shopper in the UK and beyond, educating through initiatives such as Effectiveness Week. 

 


Date: Tuesday 28th November

Time: 6:30pm - 8:30pm

Venue: WeWork, Waterhouse Square, 138 Holborn, London EC1N 2SW


 

If you would like more information about the event, please contact Jack Trodd or Nick Sibley on 020 3848 0444.