IPM Member Event: November 28th 2017
Read more about our Panel below and don't forget to register for the IPM Member event.
More speakers to be added before the event. Check back for updates.
Mehran is Director of Nuroscience with Talk to Mums as well as being an accomplished performance coach. His passion is about helping brands talk to consumers in the right way. Focusing on this, Mehran will be helping the panel explore the questions alongside the IPM's Carey Trevill.
Dr Charles Graham
We are delighted to have Dr Charles Graham joining this panel. Charles has an incredible marketing and academic pedigree, Dr Charles
Graham is a Senior Lecturer in marketing in the School of Business at London
South Bank University. His research interests are in long-term behavioural
brand loyalty, competitive market structure modelling, and effective brand
Charles is a proponent of the principles of Marketing
Science, and teaches the laws of marketing to students at all levels.
graduating from Cambridge, Charles spent nearly fifteen years in industry
before becoming an academic. During that time he gained national and
international experience in brand management, new product development and
franchising, working with start-up and multinational businesses. He became an
associate of the Ehrenberg Centre for Research in Marketing in 2007, and
completed his PhD in 2013. He has an MA in Strategic Marketing Management
from Kingston University and is an Adjunct Research Fellow at the
Ehrenberg-Bass Institute, University of South Australia.
Paul is an expert and growth and measurement. With a background at Kantar TNS as head of International Research, Paul's mission is to identify where businesses and brands can grow looking at the impact of customer satisfaction, engagement and profit. Paul is joining our panel to provide a new view point how growth is possible through the correct strategies.
Heading up Europe is a tough job and Courtney brings her global experience to the fore to join the panel for this session. She's looking forward to hearing the debate points and how Dr Graham will present his views.
Responsible for Grey Shopper (London), Rob's team produces some incredible work from the worlds biggest brands. Rob is a long standing IPM Member, Awards judge, speaker and heads up the IPM's Shopper Council who examine the future of shopper in the UK and beyond, educating through initiatives such as Effectiveness Week.
Date: Tuesday 28th November
Time: 6:30pm - 8:30pm
Venue: WeWork, Waterhouse Square, 138 Holborn, London EC1N 2SW
If you would like more information about the event, please contact Jack Trodd or Nick Sibley on 020 3848 0444.