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2017 30 Under 30 Resources

As this year builds, we have built a resource point for 30 Under 30 Class of 2017. Each link takes you to places to explore, read and further your own thinking based on your favoured areas.

We have included links to presentations you have seen together with any other relevant resources.

If you have a suggestion for the page, please get in touch on 020 3848 0444.

Presentations & Resources 

 

Session Link 

Account Management: Effective Communications         

Jill Lorimer

 

Pitching & Procurement

Paul Morrissey 

 

Time Management / Action Priority Matrix                    

Victoria Walsh / The Believe Consultancy

 

 

Effectiveness Week including Resources  
EACA July Update - What An Agency Needs to Know  

 

 

Useful Quick Links


Session
    Link        
Promotional Marketing and its Role in IMC               Mark Ritson: The era of price promotions is over                       
       
Objectives, Strategy and Tactics
    Mark Ritson: Tactics without strategy is dumbing down our discipline
       
Current Trends & Influences
    Why Advertisers & Agencies aren't seeing eye to eye
       
      The Four-Letter Code to Selling Just About Anything: What makes things cool?
       
Psychology of Behaviour Change
    Why it's time for marketers to recognise the power of now
       

Useful Videos

Session
 




   Link        
Understanding Audiences & Channels            
 




  Sport England - 'This Girl Can'
       
Objectives, Strategy and Tactics
 




  Dave Trott on the Binary Brief
       
   




  Lurpak Cook's Range - Advert
       
   




  Lurpak at Waterloo
       
   




  Mark Ritson's Top 10 Biggest Marketing Moments of 2016
       
Risk Management
 




  Donald Rumsfeld Unkown Unknowns
       
   




  Rugby Jackpot - Crossbar Challenge
       
Psychology of Behaviour Change






Secrets From The Science of Persuasion



Useful Articles

Session
     Link        
Promotional Marketing and its Role in IMC               
    Eagle Eye wins John Lewis contract        
      Malibu turns its bottles into a digital touchpoint
       
Current Trends & Influences
    Ritson: P&G's Marc Pritchard has made the biggest marketing speech for 20 years
       
      Mark Ritson: Is content marketing a load of bollocks?
       
      Micro-Moments
       
Psychology of Behaviour Change     What's the state of influencer marketing in 2017?
       
      Pregnant smokers quit habit if paid, says report
       



Embrace Life: W​ear your seatbelt



Time Management Resources      Victoria Walsh        

 

Recommended Reading List 

Author      Link        
Byron Sharp                                                                           How Brands Grow         
Richard H Thaler, Cass R Sunstein                        Nudge
       
Robert B Cialdini     The Psychology Influence of Persuasion        
 Phil Barden     Decoded: The Science Behind Why We Buy
       
 Viv Craske      Surviving Digital Disruption
       
Daniel Kahneman     Thinking Fast and Slow 
       
 Adam Ferrier      The Advertising Effect - How To Change Behaviour 
       
IPA Publications 

Behavioural Economics



 Malcom Gladwell      The Tipping Point        
M & C Saatchi      Brutal Simplicity of Thought