COGS Awards Judging Process (T&C's)
Terms & Conditions of Entry: The IPM COGS Awards 2015
PLEASE NOTE: The closing date for entries is noon, Friday 24th July 2015
- THE IPM COGS AWARDS 2015 are
open to any promotional marketing campaign that has run in the UK, or has been
created and executed by an agency or service provider based in the UK, during
the calendar year 2014. Campaigns that started in 2013 are eligible as long as
the activity continued into 2014. Campaigns which have not concluded at the
time of entry are also eligible, but entrants should ensure they have enough
robust results to support the entry.
- Campaigns that have
been entered in a previous year’s COGS Awards and won an award are prohibited
from entry into THE COGS 2015. An exception will be made where significant
changes have been made to a previously successful campaign.
- A promotional
marketing campaign is defined as “any marketing initiative, the purpose of
which is to create a call to action that has a direct and positive impact on
the behaviour of a targeted audience by offering a demonstrable, though not
necessarily tangible, incentive
- IPM membership is
not a requirement of entry, although members receive significant reductions in
- Campaigns can be
entered by brand owners, agencies, consultants or service providers, provided
that all necessary permissions have been obtained.
- The closing date
for entries is noon, Friday 24th July 2015 – no entries will be accepted
after this date.
- All entries will
be charged at the rates published on the IPM COGS website and brochure
including appropriate discounts.
- All entries must
be paid for by 14th August 2015. Unpaid entries will be disqualified.
- All campaigns
entered must be legal and comply with the UK Code of Non-broadcast Advertising,
Sales Promotion & Direct marketing (The CAP Code), and the Experiential
- All entries will remain the property of the
Institute of Promotional Marketing, 70 Margaret Street, London W1W 8SS, and we
may wish to use information in them in PR activity, cases studies or
- Please make sure information which is for the judges’ eyes
only is clearly marked as such in your submissions.
- Panel Judging: there will be 4 panels of judges comprising a chair and five to seven
members. Each panel is allocated a minimum of 3 categories to judge.
Panel members are all senior members of promotional agencies and service
possible panel members will be specialists in the fields that they are judging.
Chairmen of the panels are senior industry members and specialists in fields
relevant to the
categories they are judging. Judges receive electronic copies of the entry and
submission forms. The judges will study and mark these entries and place them
in an order of preference following the guidelines given
- The judging criteria and
weightings given to these criteria will vary according to each category and
this is published on the COGS 2015 website for guidance.
- In each category, provided there are six or more entries, a minimum of
six entries will be selected to go through to the panel judging sessions based
on the combined scores given by the judges during the on-line marking. These
entries will be identified as the ‘nominations’ and they will be published in a shortlist.
The panels then meet to discuss the nominations in each category and
select the Gold, Silver and Bronze award winners in each category.
In each category, a Gold, Silver and Bronze award will be made (unless
there are less than three valid entries).
- Moderation and Vetting: all the judging is moderated to ensure fairness and equality between
panels. All All
possible steps are taken to avoid judges judges in panels where they have a vested interest.
However where a vested interest is unavoidable a judge will not mark, score or
comment on that entry during the process and the entry will not be penalized as
- The Head of Awards judging and entries
attends all panel sessions and reviews the
results before panels depart.
All nominations are vetted for compliance with THE COGS 2015 Terms and
Conditions as well as for CAP Code and legal compliance. Entries may be
downgraded or disqualified at this stage.
- The Judges’ decision is final on all
matters and no correspondence will be entered into.
- Final Judging Panel: the
Grand Prix and Company of the year
final panel considers all the entries that won 'Golds' to select the Grand Prix
winner and will also assess the entrants into the ‘Company of the Year’
panel members will be the Chairmen of each of the panels.
The COGS Awards 2015 is sponsored by: